Resources for better managing your sales team

"Practice makes a master". If you manage a sales team, or if you are a salesperson, we are convinced that these resources will help you to improve and be more efficient in the digital sales of your company.
We invite you to use all our ebooks, manuals, webinars and success stories so that you can be inspired and get more sales in the "Digital Era"!


First Digital Marketing Seminar for Latam Dealers

The First Seminar on Digital Marketing for Car Dealerships was an event organized by Sirena and Leadaki with the special participation of Google.

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Dealer Training Seminar 2017 - USA

The seminar was held by ACARA in June in Miami, United States and was attended by 40 dealerships in Argentina. Sirena was Official Sponsor of the event.

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Digital Worker Tech Days 2017 organizado por Ford Mexico

Sirena was invited to exhibit at the main Digital Marketing event organized by the Ford Mexico brand to train its dealers in the new trends of the industry.

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Resources for Managers and Sales Directors

In this section you will find materials and resources that will certainly help you in case you manage a sales team. This is all based on experiences and tools we develop with our clients and that are now open for you as well.

4 Ways to Organize the Sales Force in the Digital Era

Do you have doubts on how to organize your sales force for the Digital Age? Learn about the 4 ways of organizing to gain efficiency and agility.

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Transform Your Team into a Digital Sales Machine

Do you feel that you do not fully exploit digital channels? Do you want to improve your sales Speech? Learn the best techniques to double your sales.

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Practical Guide for Directors and Sales Managers

Managing sales teams is such a complex task! In this book we give you tools to increase the productivity of your group while improving your organization.

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Articles of our blog

Sirena, in partnership with Leadaki and Google, organized the First Seminar on Digital Marketing for Dealerships

In Latin America, 91% of those interested in buying cars conduct Internet searches before purchasing. And in turn, 75% of buyers at the end of this exercise, opt for a different brand to the initial one.

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Series: How to Attract, Convert and Enchant Your Customers. Discovering Your Ideal Customer.

From the bottom of the sea emerges a Siren, to reveal the deepest secrets so that you can attract, close and of course turn your reps into sharks at the showroom. Conquer the clients you always wanted.

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What You Have to Know to Sell Savings Plans in the Digital Era

Selling savings plans, we all know, is a something completely different than conventional products. It is a model that exists only in a few countries of the world. But in others, such as Argentina, it represents about 30% of total vehicle and home sales.

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